Chicago Marketing Mission
60 IL CEOs Discuss Expansion to WI
If the number of CEO appointments scheduled on the
annual Chicago marketing mission are any indication,
Wisconsin economy is back as strong as ever after
the tragic events of September 11, 2001. Forward
Wisconsin's May 10-12 prospecting event generated
over 60 face-to-face meetings with business
executives interested in Wisconsin - nearly double
the 2002, 2003 or 2004 totals.
Thirteen Wisconsin officials pitched in to make the
appointments. The Forward Wisconsin team
members are primarily economic development
professionals from across the Badger State
interested in both promoting Wisconsin and their
region or community.
The appointments were the result of a three-month
effort that included obtaining a qualified mailing list of
Chicago area CEOs in targeted industries, and
sending a personal invitation letter from Forward
Wisconsin Chairman Governor Doyle to over 3,500
business executives. The letters were mailed in April
to generate interest in scheduling meetings and were
followed by an intensive phone initiative that secured
appointments during the two-day trip.
Quick Click: WI Team Members and More Details