June 2007 Issue
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Dear Scott,
jan alf

Last month Forward Wisconsin received good news on its state funding for the next biennium. The Joint Finance Committee voted unanimously to maintain our state funding at the current level for the next two years, with the opportunity to secure additional funds for the second year for marketing the state. May also wrapped up a very busy stretch at Forward Wisconsin with events in Boston and Las Vegas. You can read more below about our funding, Forward Wisconsin's efforts at BIO 2007, our Boston area mini-marketing mission and Forward's participation in the International Council of Shopping Centers (ICSC) conference.

June brings our annual Chicago Marketing Mission. The meetings with Windy City area CEOs are being scheduled for June 20 and June 21. We will have our pre-mission meeting the evening of June 19. Over 2500 letters from Governor Doyle were sent out in mid-May requesting appointments and most of the telemarketing focused on obtaining meetings has been completed. We did receive several contacts requesting appointments prior to the start of telephone calls to business people, an indicator that interest is strong this year.

WI Capitol
The Joint Finance Committee met on May 22nd in executive session with the Commerce and Forward Wisconsin economic development marketing proposals on their agenda. There were two proposals pertaining to business marketing that have a direct impact on Forward Wisconsin. The first item was the continuation of Forward Wisconsin's state GPR (general purpose revenue) funding at the current $320,000 level annually for the next biennium that runs from July 1, 2007 through June 30, 2009. The second item was Governor Doyle's recommendation of an added $590,000 state GPR funding annually and 2 full-time positions for economic development promotion within Commerce.

The Joint Finance Committee approved the continuation of Forward Wisconsin's state GPR funding at the current $320,000 level for the next biennium. However, the Committee did not adopt the specific Governor's recommendation of the added dollars and positions for Commerce. Instead, the Joint Finance Committee approved a motion, on a 16-0 vote, that modified the Governor's proposal for the added $590,000 annually and 2 positions for Commerce.

The approved motion places $750,000 GPR in the Joint Finance Committee's supplemental GPR appropriation. The intent is to use $50,000 of that $750,000 in the 2007-08 fiscal year (July 1, 2007 through June 30, 2008) for Commerce and Forward Wisconsin to develop a plan, within six months after the release of the funds, for how best to use the remaining $700,000 to attract business to Wisconsin/market the state. While no specific process in developing the plan was established, if the plan is okayed, the Joint Finance Committee would then have the authority to release $700,000 to Commerce and Forward Wisconsin to do business attraction marketing in the 2008-09 fiscal year (the earliest those funds could be released is July 2008).
Doyle Speaking at BIO 07
The state's number one "Bio Booster", Governor Jim Doyle, led a Wisconsin delegation of over 150 people into the Boston Convention and Exhibition Center for BIO 2007 on May 6-9 - and it ended up being quite a show. The busiest day for the Badger contingent was Monday, May 7th, the first day of the exhibition. Wisconsin Department of Commerce Secretary Mary Burke officially opened the 1600-square-foot Wisconsin tradeshow pavilion that morning and once she cut the ribbon, we were off to the races. The BioTheater opened soon after the ribbon-cutting as eight companies did Monday presentations in the Wisconsin pavilion.

Monday's exhibit floor activities were wrapped up with appearances by Governor Doyle and former U.S. Ambassador to Norway Tom Loftus. The world-leading expert on avian flu, Yoshi Kawaoka, made a fascinating presentation as well and then the Wisconsin delegation was off to an evening reception at the Boston Harbor Hotel, sponsored by Quarles & Brady. The Monday evening event - again featuring remarks from Governor Doyle, Tom Loftus and Yoshi Kawaoka - included not only the Wisconsin group but many key biotech leaders from across the country, including one guest that Forward Wisconsin and the Wisconsin Department of Commerce are currently working with to potentially locate a facility in the state.

Tuesday and Wednesday at the world's largest biotechnology conference featured additional Wisconsin company presentations and strong traffic within the Wisconsin pavilion. In addition to Secretary Burke, Ag Secretary Rod Nilsestuen and DFI Secretary Lorrie Keating-Heineman pitched in to bolster Wisconsin's marketing effort. With the combined efforts of over 60 Wisconsin organizations and partners, the state made a strong showing at BIO 2007. Forward Wisconsin wishes to thank everyone that worked to make Wisconsin's appearance at BIO 2007 a success.

factory work
Prior to and during the BIO 2007 conference, Forward Wisconsin conducted a mini-marketing mission and met with several Boston area corporate executives. The groundwork for the initiative was put together by mailing 300 letters from Governor Doyle to large manufacturing and biotechnology firms requesting appointments to tout Wisconsin's business climate. We also mailed letters from Forward Wisconsin to 15 "headquarter" companies - companies headquartered in the Boston area that have facilities in Wisconsin.

The mini-marketing mission generated one good lead for Wisconsin and we are following up on that currently. In addition, the four headquarter company meetings we held gave us the opportunity to thank those business people for creating jobs and investing in Wisconsin. It also provided a chance for us to ask them about their perceptions on doing business in our state. The firms included two food-related companies, a plastics firm, and a minerals business. Other than voicing the occasional challenge of getting workers - a common issue among many manufacturers throughout the country - there were nothing but positive comments made regarding doing business in Wisconsin by the business executives of the headquarter companies.

A common theme throughout these meetings was the mention of the strong work ethic and productivity of Wisconsin workers. In fact, one company had to consolidate its Florida and Wisconsin facilities and decided to do so in Wisconsin, primarily because of the great workers and their productivity here. Another said they would author a quote for use by Forward Wisconsin about how great it was doing business in the state. Wisconsin business tax rates were not mentioned in any of the conversations as being an obstacle, which was not entirely surprising, given that Massachusetts has higher business taxes than Wisconsin.
icsclogo
Going to Vegas rarely sounds like a bad idea, although Forward Wisconsin's Jan Alf did encounter temperatures close to the triple digits when she was there on May 20-23 for the International Council of Shopping Centers (ICSC) Spring Convention. The ICSC is the global trade association of the shopping center industry and its Spring Convention brought together about 35,000 developers, owners, retailers and lenders. Given that Forward Wisconsin seldom works in the retail area, why are we attending a convention dealing with shopping centers? Well, we saw a couple of good reasons for attending the event.

For one, the real estate executives, developers and consultants at the ICSC events often also work in locating commercial and industrial businesses. These individuals cross over into multiple areas of development and are a good target for Wisconsin marketing efforts. In addition, Forward Wisconsin had not attended this event for many years and several of our partners thought it was a good idea to go and figure out if it was worth going to again in the future. Finally, there was a significant group of Wisconsin-based real estate and construction business people that attended and it gave us an opportunity to develop better relationships with them and perhaps even get them to sponsor possible future marketing efforts at ICSC.
Five Hundred Icon
Wisconsin's business sector is primarily made up of small and medium-sized companies and we sometimes tend to think that the largest of the largest firms are located in other states. Yet, this perception is not entirely accurate and the recent Fortune 500 list - an annual ranking of America's largest corporations - illustrates Wisconsin's strong standing as a location for big businesses.

Wisconsin firms captured nine slots on the Fortune 500 list and twenty four on the Fortune 1000 list. Eight of the Wisconsin Fortune 500 companies were located in the Milwaukee area with one in Madison. When looking strictly at cities, Milwaukee has six Fortune 500 businesses. That puts Milwaukee ahead of Los Angeles, San Francisco, San Antonio and Fort Worth on the list.
thankyou
Our three featured partners for the month are the Wisconsin Alumni Research Foundation (WARF), Wisconsin Biotechnology and Medical Device Association (WBMA) and the Wisconsin Economic Development Association (WEDA). WARF, founded in 1925, patents inventions arising from UW-Madison research, licenses the technologies to companies for commercialization, and returns the licensing income to the UW-Madison to support further scientific endeavors. WBMA, founded in 1987, is a statewide association of business, science, education and government leaders dedicated to promoting the growth of the life science industry in Wisconsin. WEDA, founded in 1975, is a statewide non-profit organization dedicated to expanding the economy of the State of Wisconsin. We appreciate their support and the support of all our partners!

Thank you for your ongoing support.

jalfsignature
Jan Alf, Interim Director
Forward Wisconsin

Phone: 262.691.7873

Forward email

This email was sent to scott.reigstad@wisconsin.gov, by scott.reigstad@wisconsin.gov

Forward Wisconsin | 201 W. Washington Ave; Ste. 500 | Madison | WI | 53703-2796