September 2007
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Wisconsin Links
Dear Reader,
jan alf

The kids are back in school, the unofficial last weekend of summer is just completed and we look toward the fall, which for us in Wisconsin is a great time of year for weather and sports. For Forward Wisconsin, our September is all about preparation for our October with three events taking place during the month of Halloween.

Forward Wisconsin will participate in two site selection consultant/real estate executive conferences and conduct one major marketing mission during October. The Industrial Asset Management Council conference in St. Louis takes place October 6-9, while the Corporate Real Estate Network Global Summit runs from October 28-31. Sandwiched in between those two real estate events is our annual Twin Cities Marketing Mission, with about a dozen Wisconsin economic development professionals heading to Minnesota to call on companies on October 17 and 18.

Looking back a week, our Board of Directors met on August 31 and approved our marketing plan and annual report so we have an official game plan for the coming year. You can view a copy of our annual report by going to the related article below and there is a link to it.

WhyWestWI
If you operate a manufacturing business in the Minneapolis-St. Paul area, you don't have to look far to find a location that can save you millions of dollars, according to an analysis recently completed by the Dunn County Economic Development Corporation and the Stout Technology Park. According to the "Why West Central Wisconsin?" study, a $100 million gross revenue manufacturing company would save about $15.1 million over 10 years by operating in west central Wisconsin, instead of the Twin Cities metro area - and that cost savings is realized by looking at just three business cost factors.

"Our study examined labor costs, worker's compensation costs and corporate income tax for manufacturing companies with $10 million, $50 million and a $100 million in gross revenues," said Bob Bossany, President of the Dunn County EDC. "The annual savings realized by these three sample companies ranged from about a quarter million dollars to one and a half million dollars." On August 22, Bossany presented the study results to over 200 real estate professionals at the Industrial Real Estate & Economic Development Conference held in Minneapolis. He also noted in his remarks, that while industrial property taxes were not included in the study, they are generally about 40 to 50 percent less in west central Wisconsin versus a Minneapolis- St.Paul metro area location - further adding to the cost savings realized by expanding to Wisconsin.

The Minnesota Chapter of the National Association of Industrial Properties (NAIOP's) "20th Annual Comparative Tax Study" further bolsters the case for Minnesota companies to expand to Wisconsin, based on lower property taxes. One example it cites is that a typical 99-employee Minnesota company would pay $110,504 annually in property tax while the same business would pay just $59,240 in the State of Wisconsin. Both the "Why West Central Wisconsin?" and Minnesota NAIOP studies will be utilized during the upcoming Forward Wisconsin Minnesota Marketing Mission to illustrate Wisconsin's lower cost of doing business to Twin Cities area CEOs. For more information on the "Why West Central Wisconsin?" study, contact Bob Bossany at 715.232.4009 or via email at info@dunnedc.com.



AnnRptCvr07
We believe it came out looking good, but then again, we can't possibly be too objective since it is OUR annual report after all. For the first time in over ten years, Forward Wisconsin did not use an outside agency to design and layout of our annual report. The design and layout was done "in-house" by Forward Wisconsin's Web Marketing Specialist Sharon Seffrood - and we believe she did an admirable job - while also saving us valuable resources that we can dedicate to doing more marketing.

Scott Reigstad in our office again authored the report, as he has done for the past several years, with editorial assistance from the rest of the Forward Wisconsin staff. The 2007 Forward Wisconsin Annual Report was provided to our board of directors last week and now you can view it as well by going to the link below. Please take a few minutes to look through the annual report and see what we were up to during the our past fiscal year (July 2006 through June 2007).

WEDAFall07
If you're going to talk about "Going Green", it certainly makes sense to discuss it in the ultimate Wisconsin place for green: Green Bay. On October 3-5, the Wisconsin Economic Development Association (WEDA) will be holding its fall conference and the group will be tackling the topic of "How Sustainable and Renewable Energy Is Driving Community Development." Of course, three early conference activities will stick with the "green theme" as well: a golf outing at none other than Royal St. Patricks Golf Course in nearby Wrightstown; a tour of the Botanical Gardens and (you knew this was coming) a reception at Lambeau Field. These Wednesday, October 3rd events should be enough reason to attend - and you get even more as the conference moves into Thursday and Friday.

Larry Weyers, Chairman, President & CEO of Integrys Energy Group, will be the keynote speaker on Thursday, October 4 with his topic titled "Our Energy Future, a Balancing Act." Mr. Weyers is also Chairman of Wisconsin Public Service Corporation and Treasurer for the Green Bay Packers so maybe he will also throw in a few comments on the green and gold. Friday's agenda will include Commerce Secretary Mary Burke, State Senator Dave Hanson and Judy Ziewacz from the Office of Energy Independence. For more information on the conference, you can click on the link below.

thankyou
Our three featured partners for the month are Alliant Energy, M&I Bank/Marshall & Ilsley Corporation and Madison Gas & Electric Company.

Alliant Energy, headquartered in Madison, is a regulated, investor-owned public utility holding company providing regulated electric and natural gas service to approximately 1 million electric and 420,000 natural gas customers in the states of Iowa, Wisconsin and Minnesota. Their service territory covers 54,000 square miles in the heartland of America and includes 9,700 miles of electric transmission lines and 8,000 miles of natural gas main. Barbara J. Swan, Alliant's Executive Vice President and General Counsel, serves on the Forward Wisconsin Board of Directors. Forward Wisconsin also regularly partners with Bruce Kepner, Alliant's Manager of Economic Development, on business projects and marketing events.

M&I Bank/Marshall & Ilsley Corporation is a diversified financial services corporation headquartered in Milwaukee, with $58.3 billion in assets. M&I Marshall & Ilsley Bank is the largest Wisconsin-based bank, with 192 offices throughout the state. In addition, M&I has 48 locations throughout Arizona; 30 offices along Florida's west coast and in central Florida; 16 offices in Kansas City and nearby communities; 22 offices in metro Minneapolis/St. Paul, and one in Duluth; three offices in Tulsa; and one office in Las Vegas. M&I's Southwest Bank subsidiary has 17 offices in the greater St. Louis area. Jeffrey Ticknor, Senior Vice President, serves on the Forward Wisconsin Board of Directors.

Madison Gas & Electric (MGE) generates and distributes electricity to nearly 135,000 customers in Dane County, Wisconsin and purchases and distributes natural gas to more than 138,000 customers in seven south-central and western Wisconsin counties. MGE's roots date back to 1855 when a few visionary, bold individuals launched the Madison Gas Light and Coke Co. They developed a $35,000 manufactured gas plant which initially served 20 street lamps in Capitol Park and a few homes and offices in the village of Madison. Phyllis Wilhelm, MGE's Director of Economic Development, serves on our Board of Directors. Forward Wisconsin also works with MGE's two Business Development Managers: John Drury and Jim Mohrbacher.

Thank you for your ongoing support.

jalfsignature
Jan Alf, Director
Forward Wisconsin

Phone: 262.691.7873

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This email was sent to sharon.seffrood@wisconsin.gov, by scott.reigstad@wisconsin.gov

Forward Wisconsin | 201 W. Washington Ave; Ste. 500 | Madison | WI | 53703-2796